Websites serve many purposes. Some of the most common websites include business, e-commerce, blogs or news, portfolio, landing page, event or informational. Below is an in-depth look of each common website.
Business Website: The purpose of a business website is to inform potential customers about your business and attract them to work with you.
Features of a business website include: ~ Explanation of services ~ Company bio (typically the About page) ~ Company basics (address, phone number, email, etc.) ~ Mission Statement ~ Address major points and present value statement ~ Call-to-action for working together
E-commerce Website The purpose of an e-commerce website is to sell items online with a conventional retail method.
Features of an e-commerce website include: ~ Production gallery with high-quality images ~ Product pages Secure checkout/transaction capabilities (with SSL certificate) ~ Account personalization options (wish lists, saved orders, profile pages, etc.)
Blogs or News Website The purpose of a blog or news website is to educate or notify the visitor about current events or expertise.
Features of a blogs or news website include: ~ Article catalogs Dedicated pages for each article ~ Categorization or tags for convenient browsing ~ Payment gateways and account capabilities, if applicable
Portfolio Website The purpose of portfolio website is to present examples of work for certain experts and appeal to more customers.
Features of a portfolio website include: ~ Gallery of excellent images and work examples ~ Information about the professional or organization ~ Description of services ~ Call-to-action for working together
Landing Page Website The purpose of a landing page website is to drive consumers to a single, particular action, generally as part of a greater marketing campaign.
Features of a landing page website include: ~ A specific, major call-to-action ~ Brief description of services/sales pitch
Event Website The purpose of an event website is to plan events and combine knowledge for attendees
Features of an event website include: ~ Signup functionality ~ Current guest lists ~ Event details and schedule ~ Helpful knowledge like driving directions or what to bring
Informational Website The purpose of an informational website is to provide knowledge for people such as non-profit or municipal websites
Features of an informational website include: ~ Inform mission statement ~ Contact information ~ Minutes and agenda ~ Department pages ~ Board and committee pages
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